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Superbrands and CoolBrands UK
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Superbrands UK
Superbrands UK
Superbrands UK
Running for more than 35 years, Superbrands identifies the brands Britain trusts. We conduct independent, annual consumer research so brands chosen are Britain's Choice.
Brands awarded Superbrands Status are chosen. Brands can not enter or influence selection. That's what makes Status unique and powerful.
Visit: www.uksuperbrands.co.uk
CoolBrands UK
Superbrands UK
Superbrands UK
Which brands have cultural authority?
That's what CoolBrands has been recognising for twenty-five years. It's a question that isn't about which brands are biggest but which ones move subcultures and influence the mainstream.
Chosen by an Expert Council and a Selection Panel of people who bring insider knowledge of the scene a brand actually lives in.
Visit: www.coolbrands.uk
About Viecomm
How the programmes sit within Viecomm
Superbrands and CoolBrands UK are run as independent programmes, separate from Viecomm's other work.
Selection is governed by an independent Expert Council and Selection Panel, with research conducted by Norstat.
No Viecomm client can be advantaged in either programme, and no brand can buy its way into one.